BEHAVIORAL STRATEGY FOR LIFE SCIENCES

See the
human side.

AK Behavioral Sciences helps Medical Affairs and Field Medical leaders apply behavioral science to build stronger stakeholder relationships, communicate more effectively, and understand the decisions that shape healthcare.

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A clearer perspective.

Your team knows the science. Making it relevant to stakeholders requires understanding their priorities, how they interpret evidence, and what builds their trust in the source.

Behavioral science brings those factors into focus, informing how you prepare for conversations, communicate evidence, and build trust over time.

Advisory & strategy

Translate behavioral evidence into practical decisions for Medical Affairs.

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Research, insights & measurement

Investigate physician perspectives and design measures of trust and credibility.

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Training & capability building

Build practical skills for scientific conversations, physician relationships, and coaching.

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Grounded in research.

Justin O’Rourke, PhD, MBA

Founder & Principal

Justin brings a researcher’s rigor and an interdisciplinary perspective to Medical Affairs. His expertise in business psychology and original research on physician–MSL trust inform evidence-based strategies for the decisions, relationships, and conversations that shape scientific exchange.

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